Nespresso Research Paper Example | Topics and Well Written Essays - 1000 words

Nespresso - Research Paper ExampleIn conformation with Davids (2009) one of the most important advantages of Nespresso compared to separate same results is the risque range of the blends available moreover, it seems that each of these blends is incompatible (Davids 2009) from this point of view, Nespresso offers to the consumers the ability to choose among the blends available, a chance which is not given to other products, such as the Metodo iperEspresso (Illy) which has only three blends (Davids 2009). Apart from the higher up characteristic, Nespresso is distinguished from other products of this type in terms of quality. Each of the Nespresso blends has been produced using roasted coffee from different areas of the planet in accordance with Davids (2009) the blends of Nespresso are produced using coffee elements from Africa, Brazil and Colombia (Davids 2009). In this way, a peculiar combination in terms of the aroma and flavor of coffee is achieved. ... uite a long the f irms name has been accompanimently related to food for infants the impression that all the firms products are of high quality can be easily developed an assumption that, actually, it would be valid. The differentiation of Nespresso from the other similar products in the market is also highlighted in the article of Sharp (2007), published in the Independent. In accordance with Sharp (2007) Nespresso could be characterized as one of the most profitable products of the specific category bringing to its initiators a profit of approximately ?500 annually. The reasons for the success of Nespresso are analyzed by Sharp (2007) as follows At a first level, it is noted that the firm that produced Nespresso, the Nestle, has been well known for the quality of its products. This fact has significantly helped the particular product to be welcomed by consumers internationally. However, in practice, it has been proved that Nespresso has a series of additional advantages, such as its name the na me given to the product defines precisely its characteristics there is no threat of misunderstanding in regard to the type and the general characteristics of the product furthermore, its name is memorable, being distinguished from other similar products, the name calling of which are difficult to be remembered (Sharp 2007). The involvement of Nespresso in daily meals as promoted by the firms marketing team is also characterized as another significant advantage of Nespresso compared to the similar products of rivals. More specifically, Nespresso is offered, as an after-dinner option, to well known (but not expensive) restaurants, such as Sketch and The Fat Duck (Sharp 2007) in this way, the product is made known to the public as an after-meal