Comparing and Contrasting the George Bush and Barack Obama Presidencie Essay

Comparing and Contrasting the George Bush and Barack Obama Presidencies - Essay Example This was not without controversy though. Accusations if draft dodging and doctored school records abounded but could never be factually proven. He became a war-time president on September 11, 2001, when the simultaneous attacks on the World Trade Center and Pentagon threw the United States into a frenzy of panic, forever changing the political landscape of America. While battling the looming effects of a recession that began under his predecessors watch he was also tasked with bringing to justice the instigators of the attacks that claimed thousands of American lives. Unfortunately, the economy soured during his last year in the presidency, causing people to view him as an economic saboteur rather than what he really was, the last great American president who knew that in order to keep America safe, he had to wage an unpopular battle overseas. Barack Obama was born in Hawaii of a Kenyan father and American mother. Circumstances forced him to be raised by his grandparents. Like Bush, his election was not without controversy. The fact that his father is not an American has often raised doubts surrounding his citizenship and authenticity of his birth certificate. He ran for president in 2008 under the flagship motto of â€Å"Change we can believe in†. However, he has failed to enact any changes in any of the areas he promised to improve upon his campaign. Under his watch, deficit spending rose to the trillion dollar mark, and none of his economic stimulus packages helped stir the economy either. He has often finger pointed to his predecessor, George W. Bush in order to remind people that he merely inherited the recession and its accompanying problems instead of actually fixing the problem without adding to the burden of families with failed programs like Obama Care. A landmark health coverage bill that has made it almost impossible for people to get needed medical care. He will perhaps be remembered for being the president under whose watch Osama Bin Laden, the leader of the 9/11 conspiracy was killed by an elite team of Navy Seals.  

Avon Calls on Foreign Markets Article Example | Topics and Well Written Essays - 1250 words

Avon Calls on Foreign Markets - Article Example This sometimes leads to marketing failures in many countries. In this orientation, basically, the products remain the same as in the head production unit, only, the locale that they are sold in changes. Avon has many such core products that it sells globally. Customer orientation, however, asks questions as to how the product and marketing methods can be changed, in a country, in order to be able to stay and do business there. This is especially important to an organization when they move into a country where the size of the population, or the potential of growth is attractive. Oftentimes a company may develop products exclusively for the country in question in keeping with the demand there. In China, when Avon went into their market, direct marketing was not allowed. However, the sheer size of the population made it a very attractive location for Avon, hence, the company changed its marketing strategy here and allowed beauty botiques, beauty counters, and independent stores to operate; thereby, making its products available virtually all over the country. Strategic Marketing orientation is actually a mixed strategy combining all 3 orientations of sales, customer and production orientation. Pricing and quality are also important criterion. Avon uses this strategy wherever necessary, in order to keep the business alive and flourishing in a country. Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations? Founded in 1886, Avon;s headquarters are in the US. It is one of the largest and oldest marketers and manfucatures of beauty related products. However  ¾ of it marketing and sales operations are in 66 countries and territories over the world. Another 44 countries are also on its distribution list. The reason that Avon went interntional was due to the slow growth in the U.S. market, and hardly any, or very limited potential for expansion. There already was a glut of

MEMO FORMAT - Marketing - Management. Proposal Essay

MEMO FORMAT - Marketing - Management. Proposal - Essay Example Some of the other desirable features of the Fiat 500 are its highly recommended sporting ability ("2012 fiat 500 consumer reviews," 2012). Older models of the same make have broken world speed records on racing heritage. The car is relatively cheap and is characterized by a one-point four-litre turbo engine. The car is among the smallest in the US and fits very well in crowded cities. Additionally, the 2012 fiat 500 comes with interior furnishing and adequate front space to give the driver a lot of room. Statistics collected by researchers in the US have verified that since its launch, sales have registered an upward trend. This started with 3,227 in the first month. Vehicle dealers have embarked on informative campaigns to create awareness. Fiat motors will have to come up with a strategy better than other motor firms if it is to impact the American market. The market strategy adopted must be backed up by an effective corporate strategy dedicated towards meeting the shareholders’ investment objectives. The strategy to be adopted ought to compete effectively with other motor models already in the market. This memorandum recommends that congruent with the specific strategic business intentions and the desire to make an immediate impact in the American market, that a commercial for the 2012 Fiat 500 be placed in the Super Bowl. It is recognized that the cost of a 30 second slot in the 2011 Super Bowl was $3,000,000 (Damiano 2012). With such a steep price tag it is recognized that the commercial must make a significant impact. Last year’s Super Bowl commercial involved a nerdy man approached by a gorgeous woman only to discover he was actually looking at a Fiat. For next year’s advertisement it is recommended that an external advertising agency be contracted. While the specific creative angle will be their domain, it is recommended that a narrative be built from the past

SIDS Research Paper Example | Topics and Well Written Essays - 1000 words - 2

SIDS - Research Paper Example Although there is need for more research, the current notion denotes that SIDS results when an infant’s body experience difficulty in regulating blood pressure, temperature or breathing (or a merger of these factors) because of a developmental problem or an underlying vulnerability. Additionally, when infants get stressed by external factors, with inclusion of factors like sleeping on their stomachs, they can easily die of SIDS. An action that parents can take in order to shun occurrence of SIDS is to ensure their infants sleep on their back but not stomach. This ensures that a baby breathes more easily and also prevents the chances of them breathing in their own exhaled air that can collect under their nose, mainly if the infant cuddles a lot with the pillow or blanket. In addition, parents must ensure their babies sleep in rooms with appropriate temperatures, which offers warmth to them (William, 2009). An article â€Å"Sudden Infant Death Syndrome† by Polina Gelfer and Michelle Tatum provides current scientific evidence regarding SIDS. Gelfer and Tatum’s epidemiologic study indicates that the age groups between 2-4 months face the highest risk of SIDS; whereby 91% of infant mortality occurs between the ages 1-6 months old. Thus the research further implies that the preterm infants and low-birth-weight infants experience highest risk of SIDS (Gelfer & Tatum, 2014). Additionally, Gelfer and Tatum comment that SIDS normally occurs seasonally, whereby more deaths occur during winter as a result of factors such as overheating within the houses (Gelfer & Tatum, 2014). Normally, several factors including modifiable as well as non-modifiable have been proven to have considerable associations with SIDS (Gelfer & Tatum, 2014). There exist possibilities that case control design normally used in the study of risk factors for SIDS, brings about unmeasured

Final Paper Essay Example for Free

Final Paper Essay Target corporation is one of the biggest retailers there is out there, bringing in an estimate of $74 million dollars a year in revenue. Majority of Target revenue is earned during the busiest time of the year, which are Black Friday and holidays. Target has had a huge positive reputation because of the â€Å"Expect More Pay Less† promise and giving 5% back to the community. However, Target has been going through some hard times because of the Target breach that occurred during the holidays of 2013. This research paper will focus first on introducing the Target breach and how it has affected the company and what the company has done to fix the problem. Moving forward, I will focus on internal controls that Target could have applied and summarizing everything towards the end. Target Breach Internal Controls Target Corporation is a well known and respected retail store out there. Target is a corporation that buys goods from manufactures at a purchase discount price and reselling it to consumers in a higher price to make a profit. Target has brought in revenue of $74 million dollars a year and continues to grow every year. However, Target has gone through some hard times with the Target breach that just occurred during the holidays of 2013. Consumers have had a hard time trusting their card readers and loyalty and sales have been dropping ever since. The question that is now in the air is what internal controls that company had during this breach and what could they have done to avoid this breach that just occurred. To begin with, the company was running perfectly and driving outstanding sales until the company and guest found out that they had a breach, also known to the community as the â€Å"Target Breach. Target corporation confirmed that a major data breach occurred between Black Friday and December 15, 2013, which includes many of the most important shopping days of the year† (Edelson, 2013). Ever since the Target breach, the company’s reputation was hurt, consumers were not confident about shopping, and are afraid of using the card readers at the stores. Later in time, after the breach was announced, the company had given further information on how the breach affected the people. It is believed that the breach affected roughly 40,000 card devices at store registers, which could mean that millions of cardholders could be vulnerable, according to the people familiar with the incident† (Sidel, 2013). On top of the 40,000 card devices being affected, 40 million people’s credit card and debit card information was stolen. The CEO of Target Corporation later released to the press and announced that personal information such as address, names, phone numbers, and e-mail address were also taken from the Target system. After reading about the Target breach, being an assistant manager for Target, and hearing about the tragic that has been caused, I remember feeling upset because of the way the company was going to be affected. However, it also reminded of the internal control concept that was thought in class. There was a lot of fraud involved with the Target breach, which is something that occurs when it comes to intern control. â€Å"Fraud refers to any act by the management or employees of business involving an internal deception for personal gain. Fraud may include, among other acts, embezzlement of business cash, theft of assets, filing false insurance claims, filing false health claims, and financial statement fraud† (Ferris, Wallace, Christensen, 2014, pg. 314). With the Target breach, you are able to see the fraud triangle concepts, which consist of pressure, opportunity, and rationalization. Being employed by Target, that concept came into mine when reading the article because there was an e-mail sent to management about believing that an employee that worked with the POS (point on sale) system had a lot of inside information within the system. The pressure was there to get information from the POS system and rationalization was involved when they knew that they can get credit card information. The opportunity occurred when they knew the busiest time of the year was going to be Black Friday and majority of the sales are driven in that day. From all that has occurred it is not clear what internal controls Target had in order to avoid this situation. Internal controls are important when it comes to businesses in order to avoid situation like the Target breach. There are two parts that I believe that important when it comes to internal controls, which are prevention control and detection control. A â€Å"prevention control is intended to deter a problem or fraud before it can arise† (Ferris, Wallace, Christensen, 2014, pg. 316). Target should have followed the prevention control with the POS system in order to avoid the Target breach. A â€Å"detection control, on the other hand, is designed to discover any problems or fraud shortly it arises† (Ferris, Wallace, Christensen, 2014, pg. 316). Target followed the detection control after the problem of the breach was brought and took justice in their own hands in order to fix the problem. The first thing Target did was post a prominent message on its Web site, â€Å"Important notice: unauthorized access to payment card data in the U. S. stores. † The message linked to a letter alerting customers that a breach occurred and outlining steps Target is taking to a voice a recurrence† (Edelson, 2013). Another step that Target has taken is bringing justice for the information was that was stolen out of their systems. Target had invested $5 million dollars into a multi-year campaign in order to stop phishing scams (Target, 2013). â€Å"Target has longstanding history of commitment to our communities, and cyber security is one of the most pressing issues facing consumers today,† said Steinhafel. â€Å"We are proud to be working with three trusted organizations-the National Cyber-Forensics and Training Alliance (NCFTA), National Cyber Security Alliance (NCSA) and Better Business Bureau (BBB)- to advance public education around cyber security† (Target, 2013). Target has gone to long measures to protect the information of the guest and reinsure loyalty by offering ProtectMyID, which keeps track of credit reports, monitoring, and identity theft (Target, 2013). As an apology to the guest, Target offered a 10% off discount to all guests which were a huge success for the company but numbers of transactions was cash paid. Being an employee for Target, we are still determine to follow our core roles, continue delivering the â€Å"Expect More Pay Less† promise, and delivering an excellent shopping experience for our guest in order to continue driving profitable sales and guest loyalty. In order to avoid this situation and detect the problem ahead of time, Target should have incorporated the following elements that are designed for prevention and detection controls. The first element is establish clear lines of authority and responsibility, which is giving authority to a supervisor or manager but also evaluation their consequently to companies policies and rules. Implement segregation of duties, â€Å"requires that when allocating various duties within the accounting system, management should make sure that no employee is assigned too many different responsibilities† (Ferris, Wallace, Christensen, 2014, pg.317). Hire competent personnel, which the company sees if that person has the education and qualified skills to perform that job. Use control number on all business documents, which is having all important documents with control numbers. Develop plans and budgets, which is having a plan and budget in order to bring the company forward. For example, the $5 m illion dollars that were invested in the anti fraud software in order to bring guest loyalty back. Maintain adequate accounting records, which is making sure that the company has the most recent accounting records. For example, the number of fraud claims that were reported under guest bank statements in order to reinvers their money back. Provide physical and electronic controls, is locking their doors or important files to prevent theft, which should have happened with the POS system. Conduct internal audit, â€Å"is a company function that provided independent appraisals of the company’s financial statement, its internal control, and its operations† (Ferris, Wallace, Christensen, 2014, pg. 319). In conclusion, we are able to see how the company was impacted from the breach that had occurred and the actions that the company has taken in order to fix the problem. People information had been stolen and finances have been tampered through it. We are able to see how internal controls play an important part when it comes to finances, accounting, and to businesses such as Target. If the proper elements and procedures had been applied with internal control I am sure that all of this could have been avoided or reduced.

Fist Pumping Their Way To The Top Essay Example for Free

Fist Pumping Their Way To The Top Essay â€Å"Gym, Tanning, Laundry†, these three words have become increasingly popular among teenagers because of MTV’s hit reality television show, Jersey Shore. Television shows and their stars can become very influential to many of their viewers. Many of these viewers strive to be like these stars and mimic their style and attitude, in hopes of living the same careless lifestyle that has made these stars known around the world. Unfortunately, these television shows don’t always portray certain aspects of life realistically, and therefore send a false message that can be very deceiving. Studies show that television shows tend to follow several popular trends that do indeed portray the wrong reality. Harry F. Water’s article, â€Å"Life According to TV†, analyzes the different trends that television shows and movies in popular culture tend to follow. Harry Water’s focuses on George Gerbner’s research on the scientific examination of television far beyond familiar children-and-violence arguments. He describes television’s reality warp dealing with sex, age, race, work, health and crime. Water’s states in his article, â€Å"People over 65, too, are grossly underrepresented on television. Correspondingly, heavy-viewing Annenberg respondents believe that the elderly are a vanishing breed and that they make up a smaller proportion of the population today than they did 20 years ago. In fact, they form the nations most rapidly expanding age group† (Waters, 1982). Jersey Shore is a reality television show similar to that of â€Å"The Real World† and markets binge drinking, partying, fake tanning, and sleeping all day. It seems that the drama-driven cast seems to be promoting a careless way of life, and in fact might be rubbing off on its viewers. Elderly people are rarely seen on the show, and the stars are constantly shown going out with other young people, and going to bars and clubs that consist of other people around their age group. Even though some of the stars on the show are in their 30’s, they still live a constant partying lifestyle and act as though they are still young and essentially do not have to grow up yet. Teenagers watching this show can see this lifestyle as normal and strive to live their life the same way. The stars in the show live in a nice house and are constantly spending money, even though they only work at a pizza, ice cream and t-shirt company. In reality, these types of jobs would not cover the type of expenses these lifestyles come with. This lifestyle is extremely glamorized and in reality, someone living the same lifestyle as these stars would not be living nearly as luxuriously as they do, due to the success rate they have gained from the show. Many of these stars are on the front of magazines and all over different television talk shows because their show has become so successful and is increasing in fans. Some worry that viewers might have more motivation to be like these casts members and partake in inappropriate activities in hopes that they too will get famous. David Showalter a columnist for New Jersey newsroom says that, â€Å"MTVs Jersey Shore success is a cultural phenomenon† (Showalter, 2011), and for the most part he is absolutely correct. Jersey Shore has been a huge success, but for what? Partying? Another aspect of life that television shows often times portray unrealistically is health. Water’s states in his article, â€Å"Although video characters exist almost entirely on junk food and quaff alcohol 15 times more often than water, they manage to remain slim, healthy and beautiful.† Jersey Shore is centered almost entirely on partying and living that partying lifestyle- partying all night and recovering for half of the next day in order to be ready to do it again. However, the majority of the cast appears to be extremely well fit. This can confuse viewers because constant partying and binge drinking daily can be extremely harmful to one’s health. Even though going to the gym is part of these cast members daily routine, it does not make up for their excessive partying and will eventually catch up to them, when the viewers are no longer watching. These stars go out almost every night and are constantly shown belligerent to the point where they can’t walk and are starting fights in clubs and other public places, and for some reason young teenagers are seeing this as something cool to participate in. In an interview by Steven Guarino, he states, â€Å"Alcoholism is promoted on the Jersey Shore so much that it could influence younger viewers to drink irresponsibly.† The motive and center of the show is clearly the stars ongoing party lifestyle and their crazy drunken endeavors. The Situation, one of the cast members, has even stated in the first season on the first episode, â€Å"You can hate on me all you want to, but what can you possibly say to somebody that looks like Rambo, pretty much, with his shirt off.† Therefore, although the stars are constantly drinking and eating poorly, they still remain slim and good-looking, when in reality most people would be looking the complete opposite. Walter’s article also states, â€Å"Frequent TV watchers, the Annenberg investigators found, eat more, drink more, exercise less and possess an almost mystical faith in the curative powers of medical science.† When watching television shows, sometimes we get hooked and start to believe and agree with these stars way of life, not noticing the reality of it and allowing ourselves to get sucked into popular culture. Tanning is another major part of the popular Jersey Shore lifestyle. As we know, fake tanning can be very harmful to our skin, and cause skin cancer. However, the Jersey Shore characters act as if it is a way of life. Waters also states in his article, Television may well be the single most pervasive source of health information. And it’s over idealized images of medical people, coupled with its complacency about unhealthy life-styles, leaves both patients and doctors vulnerable to disappointment, frustration and even litigation (Waters, 1982). Despite what children have heard from their parents or other people, the un-healthy diets they see on television can appear healthy to them because they seem to be working for these reality TV stars and consequently can end up being more influential than what they’ve heard. Snooki, one of the show’s main characters, recently said on a Jay Leno show, that shed like to change the world by installing cancer-causing tanning beds in everybodys homes.† Every member on the show tans in a tanning bed daily as a consistent part of their daily lives, and considers being tan as one of the main things one must do in order to be good looking. The cast members are very forward about this and seem to see nothing wrong with it. The Situation states in the second episode of the first season, â€Å"I wait till the last minute to shave, I wait till the last minute to put my shirt on ‘cause you feel fresh. These are rules to live by, shave last minute, haircut the day-of, maybe some tanning and the gym. You gotta do the guido handbook.† These quotes seem to be aiming towards the casts members’ hopes to influence viewers to live these similar lifestyles and to shoot to look like them, even if it’s not what’s best for the viewers’ health and unfortunately television shows continue to influence people in the wrong way. Although Jersey Shore seems to capture every negative aspect of reality television and continues to be unrealistic, it somehow remains the most viewed series on MTV. The third season finale delivered 4.8 million viewers; almost triple the audience who watched the season premiere on December 3 (Martin). It is clear that the Jersey Shore phenomenon is continuing to grow and become more widespread than ever before. This can be very troubling to parents and the messages being sent to young teenagers is influencing them in a very negative way, while showing them unrealistic â€Å"reality television†. With popular culture becoming more and more deceiving, viewers can forget to question who they are really taking after.

Impact of Ecotourism on the Local Population of Cameroon

Impact of Ecotourism on the Local Population of Cameroon EXPLORING THE SOCIO-CULTURAL AND ENVIRONMENTAL IMPACT OF ECOTOURISM ON THE LOCAL POPULATION OF CAMEROON. ABSTRACT The ecotouristic sector in Cameroon is a growing but relatively minor industry. Cameroons wildlife draws both safari-goers and big-game hunters, as Cameroon is home to many of Africas iconic animals: cheetahs, chimpanzees, elephants, giraffes, gorillas, hippopotami, and rhinoceroses. Impediments to further growth of the eco-touristic sector include poor transport infrastructure and corrupt officials who may harass visitors for bribes. Ecotourism can and is however making a substantial contribution to development, and in combating poverty even though not without its own problems. Many studies report on the general impacts of the sector in developing countries, whether social, cultural, economic, or environmental. However, the sector can sometimes be discredited as being less pro poor. Corrupt officials often embezzle most of the funds that flow into the sector. As a consequence of the above, the paper will explore some of the consequences of ecotourism on the socio-cultural and environment. As an Anthropologists, I will not fall into the trap of judging the sector but what is worth noting here is the fact that for the sector to be successful there need to be some kind of social amenities and attraction parks. INTRODUCTION Research on tourism in developing countries has mostly focused on the general economic, environmental and socio-cultural consequences of the sector. This sector has many potentially beneficial impacts to locals, but in practice these have been frequently outweighed by the negative consequences for local people of many African countries especially Cameroon due to poor management systems and corrupt officials. There are several forms of tourism and reasons of tourism. They vary across cultures and depend on the particular individual or groups involved with tourist activities. For the purpose of time, this paper is going to focus more on ecotourism. Ecotourism is responsible travel to natural areas that conserves the environment and improves the wellbeing of local people. â€Å"Travel to fragile, pristine, and usually protected areas that strive to be low impact and (usually) small scale. It helps educate the traveler, provides funds for conservation, directly benefits the economic development and political empowerment of local communities, and foster respect for different cultures and for human rights† (Honey 1995:25) This form of tourism is usually intended to protect the environment, have revenues to protect the environment and finally to support local communities. There are some criticisms that surround this form of tourism as to whether it is actually sustainable and if locals a re actually the beneficiaries. There are various definitions of ecotourism that have been provided by many scholars but this paper will briefly provide a few that are very vital to the analysis of the paper. Tikell (1994), defines ecotourism as travel to enjoy the worlds amazing diversity of natural life and human culture without causing damage either. Ecotourism is tourism and recreation that is both nature-based and sustainable.(Lindberg and McKercher, 1997) What is worth noting from the above definitions and other scholarly definitions is the fact that ecotourism is nature based and the idea of sustainability features in most of the definitions as well. This goes a long way to stress on the importance of nature to human beings and also the fact that it needs to be preserved for future generations. Ecotourism is also considered one of the worlds fastest growing tourism sub-market. This growth has been promoted by Europeans and north Americans to almost all parts of the world either for leisure or for the purpose of studies. Cameroon is a potential tourist destination owing to its rich touristic potentials such as the natural bright sandy beaches of Kribi in the South and Limbe in the South West provinces of Cameroon, equally its natural priority of hosting several animal species like the, red tail monkeys, giraffes, lions and giant elephants which roam the savannah. The bongo antelopes and massive western lowland gorillas, chimpanzees survive in this primeval woodlands with monkeys, baboons, elephants, hippopotamus and forest buffalos that are almost extinct in certain parts of the world, it harbors different bird species. Cameroon is blessed with abundant, diverse forest and wildlife on the continent of Africa, Nature reserve cover almost 15 percent of Cameroon 475,442km2,an eventual national goal of 20% has been set by law; These include seven National parks, three world Biosphere reserves and one United Nation world Heritage site but the most unfortunately thing is that they are not adequately protected some have seriously deteriorated due to lack of funds and mismanagement, poaching and official corruption. Forest have been sold off to foreign interest for ecologically unsustainable logging with no benefit to the local people while plundering of rare animals through sales of bush meat has grown and the crime rate has soared, the situation may change with increasing awareness of economic benefits of ecotourism dependent on healthy parks and reserves. The Ministry of Forest and Wildlife in Cameroon has been struggling to put on a legislation to kind of regulate the activities of local communities liv ing around national parks and game reserves. The conservation scheme empowering the Baaka pygmies of the East and South of Cameroon thus is a seldom success story. The nation which has a large number of potential tourist destinations due to its rich nature has been plagued by a poor political will for closed to two and a half decades now. The rainforest reserve however escape some of these disruption by the political power that be and is turning into one of the Cameroons main and few tourist destination. Not leaving out the too many ‘romantic things Africa has to offer such as pre-historic paintings, the African night sky, a unique rhythm of life all these experiences abound in Cameroon and that is the reason why Cameroon is referred to as Africa miniature because it has a little bit of what exist in the whole of Africa ADVANTAGES OF ECOTOURISM TO THE LOCAL PEOPLE The value of plants used for medicinal purposes by local communities can be calculated on the basis of their possible future value on the global market. Ecological economics, a field that addresses the relationship between ecological and economic systems focusing on environmental policy and sustainable development (Constanza 1989) Intrinsic value is a much more subjective matter, while most people take the intrinsic value of humans for granted the view that Nature is very often personalized in the sense that it has inherent rights and is as such subject to the same moral, ethical and legal protection is more controversial (Nash 1989) The world Ecotour 97 the first world congress and exhibition on Ecotourism was held in Rio de Janeiro, Brazil from 15 to 18 December 1997 it was organized by the Brazilian Society for the environment(BIOSFERA).The conference was attended by approximately 2000 people from throughout the world. They shared ecotourism theories, policies, plans, developments and management models. The key outcome of the conference was the realization that ecotourism is not a passing fad but has well and truly arrived, bearing the promise of environmental conservation, community wellbeing and economic benefits. Around Cameroons Lobeke National Park, trophy hunting in community hunting area is now generating some US$50,000 each year. This money is managed by local wildlife management committees. It is invested in education, through the construction of schools to provide shelter for children, who used to study under horrible conditions, provision of portable water through improvement of water sources and the construction of wells â€Å"The upshot is greater involvement of local communities in wildlife protection† WWF sources. Most natural areas are located in the rural locales; the development of tourism in such areas can have considerable impact on the local people (Lindberg and Enriquez 1994) Sensitive use policies that cause minimum negative social impact, but allow high levels of local involvement are required. Jobs for local people are a high priority, but are often difficult to provide in a sophisticated knowledge industry, such as ecotourism or adventure tourism. The development of tourism policy sensitive to local concerns is essential for obtaining community support (Lindberg and Enriquez1994).Local economic and social benefits cause an increase in support for ecological conservation. Travelers seek out businesses that emphasize the character of the locale in terms of architecture, heritage, cuisine aesthetics, ecology, etc. Tourism revenues give added value to those assets. A value that the locals may not have previously acknowledged. Travelers not only learn about the destination, they learn how to help sustain its character while deepening their own travel experiences. Residents learn that the ordinary and familiar may be of interest and value to outsiders. Ecotourism should essentially make good long-term business that should seek to employ and train local people, buy local supplies, and use local services. The more the locals benefit from the operation the more they will support the activities, and the better they will conserve the assets. Foreign visitors who learn about and observe local etiquette (including using at least a few courtesy words in the local language) feel a greater empathy with the experience. Local residents in turn who learn how to deal with foreign expectations that may differ from their own also appreciate the additional knowledge. Satisfied, excited visitors take new knowledge home and send friends off to experience the same and/or similar things they enjoyed which provide continuing business for the destination. The long term benefits of the resource of ecotourism to the local community, and to the operation must be enshrined, benefits may be economic, scientific, social, cultural, ethical or biological. DISADVANTAGES OF ECOTOURISM TO THE LOCAL PEOPLE The Ministry of Forest and Wildlife in Cameroon has been struggling to put on a legislation to kind of regulate the activities of local communities living around national parks and game reserves as these guidelines are being executed the rural communities face negative impact as they actually rely on the forest for a livelihood or survival. Huge sums or amounts of money is being spent and human resources continue to be used for ecotourism campaigns but this has not succeeded 100%.There had been stiff resistance in this relationship because ecotourism often will cause conflict and changes in land use rights, fails to deliver promises of community level benefits, damages environment and has plenty of other social impacts. In a real world situation focus should be made towards educating tourists of the environment and social effects of their travels. At the local level ecotourism has become a source of conflict over the control of land, resources and tourism profits, there are many problems abound with ecotourism with the case of Cameroon, the environmental effect on the local population and conflict over profit redistribution are only a few of those negative effects of ecotourism. The laws and regulations stands as a hindrance for the potential investors in the sector of ecotourism. There must be the prohibition of the promotion of unsustainable ecotourism projects and materials which project the false images of destinations, and equally demeaning local and indigenous cultures and natural resources. Ethnic groups are increasingly being seen as a backdrop to the scenery and wildlife, hence they do not participate fully in the development of ecotourism. The indigenous people struggle for cultural survival and freedom of cultural expression while being observed by the tourist. There are always resentments from the local people for they do not want this change that is being imposed on them. Tourism has been allowed to develop without any control. Lodges have been built, too much firewood is being used and no limit are placed on tourism vehicles, they drive off track and frequently harass the wildlife, their vehicles crisscross the zones and inevitably the bush or forest become eroded and degraded all these at the detriment of the locals. The regulations for environmental protection may be vaguely defined, very closely to implement, hard to enforce and uncertain ineffectiveness very often than not there are frequent confrontation between the indigenous population and the eco-guards, forest guards or the police and the gendarmes who are charged with the implementation of wildlife laws in Cameroon. The government of Cameroon regulates, administers and enforces environmental protection the lack of the commitment or capacity to manage ecotourism sites effectively. Government spends budget on politically beneficial but unproductive projects which has nothing to benefit either the locals or even the tourists. The government is vested in the benefits not the ecotourism industry which they are supposed to regulate causing restrictive environment regulations and enforcement to become more lenient. The constructions of an eco-touristic edifice may take precedence over more pressing environmental concerns like acquiring habitat, protecting endemic species and removing invasive ones. Ecotourism most often will be that which preserves and enhances local cultures but in this light it is clearly evident that with the creation of protected areas or zones local people are forced to illegally lose their homes most often without compensation as is the case in most developing countries Sometimes the local people are pushed to marginal lands with harsh climates, poor soils, lack of water and disease infested livestock since no veterinary care is taken of their livestock. This increases the dead toll of their livestock be it cattle, poultry or piggery. Some of the time the marginal lands do not assure for enough food for their livestock and for their own subsistence. Most often than not taxes are levied on their hard earned livestock this greatly embitters them. The creation of parks does nothing but establishes a permanent harsh survival reality and deprives the people of their traditional use of land sometimes this parks are created on their ancestral shrines which goes a long way to disturb the quietness of their gods, this greatly affects the tradition of the people in question, in some cases may even lead to violent confrontations between the authorities and the local villagers who see it as kind of sell out and thereby depriving them of their indigenous values. Hunting which is a passion of these indigenous people is banned and killing of an animal is illegal and punishable, these animals are their main source of protein and income, but they are prohibited to do poaching or hunting around the reserves, National Parks for example the small villages around Korup National Park in Ndian division of the South West Province of the Republic of Cameroon, this forest is completely out of bound to the local people who live and look at this forest for their livelihood same applies to the Menvelle wildlife (Gorilla sanctuary).The Mount Kupe Forest Project, Kejum keku reserve, the Waza National Park, the Limbe Wildlife Reserve, Kilum Mountain Project just to name a few. Most often than not populations are mostly displaced to create parks without even taking into account their resettlement schemes. CONSEQUENCES OF HUNTING ON ECOTOURISM All human actions in natural areas cause some impact. This can be positive or negative and can vary in scale. How much impact is acceptable? The determination of impact, the assessment of the acceptability of the impact, the management of the impact and the monitoring of the impact must be done. (Stankey, et al 1985,Prosser 1986). The hunting of nonhuman primates is biologically an old practice that human beings share with their closest cousins the chimpanzee, hunting methods or techniques and patterns however have changed substantially in recent times. It has been noted in the twentieth century that due to the use of firearms the efficiency and frequency of hunting has increased. Tourism, hunting and butchering on nonhuman primates has been linked to the emergence of some infectious diseases, for instance hunting red colobus (procolobus badius oustaleti)has been implicated in a localized epidemic of monkeypox that has continued for four generations of nonhuman to human contacts, this implying that even the tourist who visit these areas are at risks. Hunting behavior generally tends to focus around villages or new human settlements in logging camps or along roads sides and studies have shown that hunting in a village in the Dja Reserve in the south of Cameroon have demonstrated that both the levels and impact of hunting decreases as a function of distance from the village. The results have importance for both wildlife conservation as well as for assessing the emergence of risks associated with hunting, .(Muchaal and Ngandjui 1999) Both subsistence and commercial hunting with wire snares and firearms are widespread activities throughout the forests of Cameroon . In addition road networks and increasing opportunities for transporting hunted games have led to an increase in sales and rates of hunting. Some of the parts of rural hunting villages in Cameroon have also been linked to hunting and butchering apes especially those of the south. For means of sustaining livelihood the local villagers around the reserves in the rural areas tend to do illegal hunting in the protected zones Hunting increases in these regions in direct proportion to logging activities. When the logging companies open up new areas, snare and firearm hunters follow in their track. Logging camps in the region provide a cash market for fresh bush meat and their trucks are often used as a means of transportation of smoked bush meat to the urban markets of Yaoundà © and Douala where demand is high. The densities of large primates(gorillas and chimpanzees)in the East Province are among the highest in all of Africa. Hunting of these ape species likely results in a higher risk of exposure than the hunting of the other species. Driving the bush meat trade in Cameroon is the large growing urban demand in conjunction with the opening up of logging concessions in the east province. The market among households for sauce preparation in Yaoundà © alone is estimated at approximately $4million annually(IITA unpublished data) There were differences in the form of bush meat consumed with the poor more likely to purchase smoked bush meat rather than the more expensive fresh product. The conclusion here is that even though of its illegality smoked bush meat is an important source of protein for both the rural and the urban poor. Urban demand makes hunting a source of income for rural households. Some in the ecotourism industry have refused to take Cameroon seriously as a tourist destination until the government begins to take tougher stands against the countrys thriving bush meat trade. The killing of rare wildlife species for food and cultural artifacts was once believed to be an activity exclusively of the native pygmies. Today most observers recognize that the bush meat trade has become a part of mainstream of the forest or the rural villages of Cameroon, meat from forest elephants, chimpanzees, gorillas and other native animals are a popular and often preferable substitute to beef, poultry, or pork, a traditional pygmy will often include chimpanzee or gorilla instead of a chicken on a Christmas dish, of course killing and selling rare animals is illegal but laws go mainly unenforced because of a combination of corruption, lack of resources for law enforcement and a kind of apathy to the problem, in addition to logging concessions that the governments hands out to dealers who have little or no idea on conservation. The exposure to non human primates has led to the emergence of important diseases, including Ebola hemorrhagic fever, and adult T-cell leukemia. To determine the extent of exposure to nonhuman primates, persons were examined in 17 rural hunting remote rural villages in Cameroon that represented three habitats (savannah, gallery, forest and lowland forest. The convention on international trade in Endangered species found that the increasing commercialization of trade has led to some 68species in Cameroon being threatened by poaching. SOME SETBACKS OF ECOTOURISM TO THE ECOTOURISTS Nonhuman primate ecotourism for example gorilla watching has been associated with the possible transmission from nonhuman primates to humans of diseases that includes scabies for example sarcoptes scabies, intestinal parasites and measles, equally laboratory handling of tissues or fluids of nonhuman primates has led to the transmission of a variety of infections to humans .including Simian immunodeficiency virus (SIV) and SV40. Additionally the keeping of nonhuman primate pets has been linked to the transmission of variety of microorganisms. A range of activities involves direct contact between humans and non human primates and allows for the transmission of micro organisms such behaviors can facilitate transmission of microorganisms from nonhuman primates to humans with consequences for human health, as well as from humans to non human primates, this equally has great consequences on wildlife conservation. Care for captive nonhuman primates has led to the transmission of a range of infections, including Simian foamy virus, herpes virus B. (HBV) primate malaria and tuberculosis. A widespread problem in ecotourism is the assurance of information accuracy of quality interpretation of levels of safety of operational integrity and of adherence to impact rules. Consumers look for such assurances and any deficiency in these areas can seriously inhibit use. Visitors satisfaction surveys are becoming a more important part of park and ecotourism management, they are common in developed countries but rare in Africa (Friesen1995) WAY FORWARD FOR ECOTOURISM IN CAMEROON The local communities must be given status as equal partners in the venture and their share of the revenue must be contractually guaranteed over and above the creation of jobs and by so doing the local communities should receive priority in terms of jobs. Local communities should be clearly identified, their legal access to the resource, through their legal tenure should be recognized and acknowledged. The distribution of revenues to the local people should be fair, transparent and accountable. Capacity building for local people should be part of the scheme, to the extent that there should be maximum involvement of the local people or communities in the planning and development of ecotourism with benefits accruing from it to the local people not leaving out minority and disadvantaged groups. Ecotourism operations should and in most cases must be an imperative involvement of big business concessions coming from the west( partners from abroad) in the form of people and investment for development, but it must also involve local communities and individual entrepreneurs. It is worthy of note that Ecotourism should be planned in an environmentally sensitive manner so that its natural and cultural resources are conserved, ecotourism development does not generate serious adverse environmental or sociological impacts, the overall quality of the environment is maintained or improved, the benefits of ecotourism are widely spread in the society and ecotourism satisfaction levels are maintained. Ecotourists should be environmentally aware they should favor businesses that have active programs to minimize pollution, waste, energy consumption, water usage, the use of landscaping chemicals, and unnecessary night time lighting. Stakeholders who can recognize that development pressures can deplete resources, and apply limits and management techniques to prevent this to happen can gain respect. Thus businesses that co-operate to sustain natural habitats, heritage sites, scenic appeal, local culture etc, are perceived generally as good businesses that are environmentally sensitive. This therefore calls for good plannification and implementation techniques which must be considered throughout the planning process, this planning should not leave out contemporary and creative concepts of development. Communities need to measure Ecotourism success not by the many numbers of visitors, but by the length of stay, money spent, and quality of experience. Many visitors may not be necessarily better since we acknowledge that every site has a maximum carrying capacity, which must not be exceeded or over utilized, this kind of over utilization may lead to some kind of abuses hence if the capacity is exceeded it could lead to the resources becoming depleted or overexploited or exhausted as the case may be. Participation by the Ecotourists should be encouraged at all levels and in all sectors since they form part of the whole network their exclusion will mean that the industry will fail to exist they must be part and parcel of the whole scheme. Their participation at all levels is very primordial, since decisions to be taken equally involves them. All resources should be respected and every effort must be made to use them sparingly and judiciously to avoid eventual depletion of the resources in question. Value adding by all the stakeholders at all levels will be very essential for success to be recorded. Education and training of all parties that are involved, the local communities, the Ecotourists, government and those operating in the ecotourism industry this will be a key asset leading to success. Ethical and moral attitudes, and responsibility towards the natural and cultural environment, should be promoted by all concerned with the operation that is from the part of the government, the locals and why not the visitors since all of them have a stake in the venture. Partnerships between all parties involved in the venture should be promoted. For Ecotourism to succeed there must be a high level of co-operation between the local, regional, national and international communities, so that everyone should benefit to the maximum. This co-operation must also extend into the field of marketing and promotion of the said tourist destination. At the end of the day it is the initiative and responsibility shown by the community that will determine the success or failure of an Ecotourism venture. There are no guarantees. All parties involved have to risk failure and all parties must know this risk of possible failure at the very beginning. Ecotourism is integrated as a system in itself, and the Ecotourism sector is integrated into the overall development policies and plans of the area and local plans are integrated into the national and regional Ecotourism policies and future plans if there are any. It is sometimes appropriate, to do strategic planning which focuses more on identification and resolution of immediate issues or problems. All levels of the Ecotourism industry are vital, and the quality of training and the resulting services that are offered must be of the highest quality or standards. These standards must also be maintained and improved over time and space, this will require putting in place monitoring and evaluation programs. CONCLUSION It should be noted that at the start of any ecotourism ventures, these should be backed by both the Social and environmental impact assessments. These in a bid to ensure sustainability both economically and ecologically. Research into these societies in themselves and the local politics can help identify and discard negative attitudes that may discourage the indigenes and even potential ecotourists. These procedures should not be too cumbersome and time consuming but should be in proportion to the size of the proposed development as the case may be limited finances have to carry the project through this information gathering period. The amount of environmental and social impact allowed is a management decision. This decision should or must take into account the legal and environment policy of the protected areas. Ecotourism is seen as a kind of exploitation and depletion in the case of the rural villages of Cameroon, it should be given more orientation to serve as a useful tool to lo cal communities and equally to become sustainable. In Cameroon there had been little or no awareness as far as the tourist industry is concerned, there has been low impact educational, ecological and cultural sensitive awareness. All these issues must be addressed by the stakeholders in the tourist industry for it to be sustainable until when all these will be met with, then will it be a success story. In many parts of Cameroon, the involvement of local people is crucial in creating a memorable ecotouristic experience. Even though local people strongly support ecotourism development, they are involved little with the planning and management of ecotourism in the region. Therefore, for the sustainability of ecotourism development, future planning should consider the inclusion of local people. Mechanisms should be created to strengthen the coordination between different Stakeholders, especially the locals who most often constitute farmers etc. The development of policies concerning ecotourism planning can be very important, provided that this process is conducted in an open and participative manner to ensure that the growth of the tourism sector in Cameroon is sustainable. In addition to offering adequate services and goods to tourists, the local government and companies in the ecotourism sector must also cater to the needs of the local community. Most inhabitants in Cameroon are unable to use the same services or purchase the same goods that may seem inexpensive to a foreign tourist. The economic growth brought about by international tourism is not perceived as entirely positive by everyone in the village. Some goods and services have become more expensive to local people. 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